{"id":11759,"date":"2023-10-06T14:23:58","date_gmt":"2023-10-06T12:23:58","guid":{"rendered":"https:\/\/truyol.com/blog\/?p=11759"},"modified":"2024-09-19T17:08:44","modified_gmt":"2024-09-19T15:08:44","slug":"la-cubierta-de-libro-en-la-estrategia-de-marketing-editorial","status":"publish","type":"post","link":"https:\/\/truyol.com\/blog\/la-cubierta-de-libro-en-la-estrategia-de-marketing-editorial\/","title":{"rendered":"La cubierta del libro en la estrategia de marketing editorial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11759\" class=\"elementor elementor-11759\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e5d0dbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e5d0dbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-772262c2\" data-id=\"772262c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf5055f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1cf5055f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>\u00cdndice<\/strong>\n\n \t<li><a href=\"#diseno_cubierta_libro\">El dise\u00f1o de la cubierta del libro<\/a><\/li>\n \t<li><a href=\"#acabados_libro_cubierta\">Tipos de acabados para la cubierta del libro<\/a>\n<ul>\n \t<li><a href=\"#libros_sensoriales\">Libros sensoriales<\/a><\/li>\n<\/ul>\n<\/li>\n \t<li><a href=\"#proceso_compra_libros\">Proceso de compra de un libro: de la portada a la contraportada<\/a><\/li>\n \t<li><a href=\"#bookstagrammers_booktokers\">Marketing de influencers: bookstagrammers y booktokers<\/a><\/li>\n \t<li><a href=\"#libro_inafnatil_portada\">La portada en los libros infantiles<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cdb87a2\" data-id=\"7cdb87a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3510477 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3510477\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-130659a\" data-id=\"130659a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aebd00 elementor-widget elementor-widget-text-editor\" data-id=\"1aebd00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La impresi\u00f3n de libros de papel est\u00e1 m\u00e1s viva que nunca. Este formato ha logrado, incluso, crearse un nicho en el \u00e1mbito online con los nuevos prescriptores de libros: los &#8216;bookstagrammers&#8217; y los &#8216;booktokers&#8217;. Aqu\u00ed te mostramos espectaculares acabados para que la cubierta haga del libro un \u00e9xito de ventas. Porque s\u00ed, los libros se eligen por la portada.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4482007 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4482007\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f480ea\" data-id=\"0f480ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-573c7b2 elementor-widget elementor-widget-text-editor\" data-id=\"573c7b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/cincodias.elpais.com\/economia\/2023-07-18\/la-facturacion-del-sector-editorial-crece-un-55.html\" target=\"_blank\" rel=\"noopener\">El sector editorial sigue aumentando su facturaci\u00f3n<\/a> a\u00f1o a a\u00f1o con la venta de libros f\u00edsicos como principal fuente de ingreso. El 78,3% de todos los libros le\u00eddos en 2022, fueron libros de papel, seg\u00fan la Federaci\u00f3n de Gremios de Editores de Espa\u00f1a. Y no es de extra\u00f1ar partiendo de la base de que elegimos un t\u00edtulo por la cubierta del libro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d79bd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d79bd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c872fbf\" data-id=\"c872fbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e02f99 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0e02f99\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-encolada-tapa-blanda-estampado-plata.jpg\" alt=\"Dise\u00f1o de libros\" \/><figcaption class=\"elementor-image-carousel-caption\">Los libros de tapa blanda admiten solapas con tama\u00f1o personalizado. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-novela-estampado-plata.jpg\" alt=\"Por qu\u00e9 es importante el dise\u00f1o de la portada de libro\" \/><figcaption class=\"elementor-image-carousel-caption\">Novela con encuadernaci\u00f3n cosida de tapa blanda y stamping plata 2D. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad96d3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad96d3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ebd5ed\" data-id=\"8ebd5ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-558d20d elementor-widget elementor-widget-text-editor\" data-id=\"558d20d\" data-element_type=\"widget\" id=\"diseno_cubierta_libro\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>El dise\u00f1o de la cubierta del libro<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c7bd56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c7bd56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d35849\" data-id=\"0d35849\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1930c31 elementor-widget elementor-widget-text-editor\" data-id=\"1930c31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cubierta del libro es un elemento crucial en cualquier estrategia de marketing editorial, junto a las diversas acciones promocionales o el marketing de influencers. Una portada bien dise\u00f1ada (con bien dise\u00f1ada nos referimos a que tiene todos los elementos necesarios \u2013 t\u00edtulo, color, tipograf\u00eda, imagen, acabados- y la composici\u00f3n id\u00f3nea para conectar con su p\u00fablico objetivo) funciona como <b>gancho para captar la atenci\u00f3n de los lectores. <\/b>Pero igual que puede ser impactante para el lector-consumidor, tambi\u00e9n puede pasar totalmente desapercibida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4353afa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4353afa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47532a9\" data-id=\"47532a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfa317b elementor-widget elementor-widget-text-editor\" data-id=\"bfa317b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Elegir un acabado para el dise\u00f1o de la cubierta del libro<\/strong>\u00a0es fundamental. Seg\u00fan un estudio de Wall Street Journal, una persona dedica apenas 8 segundos a mirar la portada y 15 segundos en leer la contraportada. Es decir, hay que generar una percepci\u00f3n positiva del contenido del libro en 23 segundos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66b1b3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b1b3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75066f5\" data-id=\"75066f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae60b64 elementor-widget elementor-widget-text-editor\" data-id=\"ae60b64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los mejores aliados para esta tarea son los acabados de imprenta. Inciden directamente en el subconsciente del potencial lector como <b>sello de calidad del contenido del libro<\/b> para influir en la percepci\u00f3n, aportar sensaciones, emocionar y estimular los sentidos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dc8c49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dc8c49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6e1724\" data-id=\"b6e1724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc71cf0 elementor-widget elementor-widget-text-editor\" data-id=\"dc71cf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Sobrecubierta con acabados para libros de tapa dura<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76c6164 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76c6164\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef9086\" data-id=\"eef9086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c92ae8e elementor-widget elementor-widget-text-editor\" data-id=\"c92ae8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hasta aqu\u00ed la teor\u00eda. En la pr\u00e1ctica, sabemos que en un proyecto editorial autoeditado, el presupuesto se mide con lupa. A pesar de que la diferencia entre imprimir portadas con acabados o sin ellos puede variar apenas 100\u20ac el presupuesto (depende de la cantidad de libros y el tipo de acabado), y que esa inversi\u00f3n se traducir\u00e1 en m\u00e1s \u00e9xito y ventas, existe un recurso m\u00e1s econ\u00f3mico: <strong>la impresi\u00f3n de sobrecubiertas con acabados <\/strong>para <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\/tapa-dura-encuadernacion-cosida\" target=\"_blank\" rel=\"noopener\">libros de tapa dura.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a46eba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a46eba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f53c54e\" data-id=\"f53c54e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eee8a9f elementor-widget elementor-widget-image\" data-id=\"eee8a9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-sobrecubierta.jpg\" class=\"attachment-full size-full wp-image-11776\" alt=\"La cubierta de los libros en la estrategia de marketing editorial\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Libro biogr\u00e1fico cosido de tapa dura vestido con sobrecubierta potenciada con barniz selectivo en dimensi\u00f3n 3D. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-955fd4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"955fd4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9a5d71\" data-id=\"b9a5d71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6227808 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"6227808\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-sobrecubierta-con-barniz.jpg\" alt=\"Por qu\u00e9 es importante el dise\u00f1o de la portada de libro\" \/><figcaption class=\"elementor-image-carousel-caption\">Sobrecubierta impresa sobre papel estucado mate 170 g con barniz selectivo.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-sobrecubierta-original.jpg\" alt=\"Por qu\u00e9 es importante el dise\u00f1o de la portada de libro\" \/><figcaption class=\"elementor-image-carousel-caption\">Tambi\u00e9n es posible crear figuras o letras con el barniz selectivo sobre un fondo de color plano tal y como se muestra en la solapa de la sobrecubierta en la que se aprecia la silueta de Bob Dylan. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8e5e61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8e5e61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46aa0b7\" data-id=\"46aa0b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2c3aa0 elementor-widget elementor-widget-text-editor\" data-id=\"b2c3aa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eso s\u00ed, te aconsejamos <strong>dise\u00f1ar la sobrecubierta cuando ya est\u00e9n impresos los ejemplares<\/strong> para calcular las medidas y conseguir que se ajuste como un guante. Otro tip a tener en cuenta a la hora de configurar la sobrecubierta para libros de tapa dura, es elegir un papel con gramaje medio para que no se abombe. Esta sobrecubierta est\u00e1 impresa en papel estucado mate 170 g sin plastificar. El barniz selectivo admite la impresi\u00f3n directa sobre el papel pero otros acabados como el estampado digital requieren que se plastifique.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b26364 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b26364\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1046483\" data-id=\"1046483\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91b6326 elementor-widget elementor-widget-text-editor\" data-id=\"91b6326\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asimismo, existen <strong><a href=\"https:\/\/truyol.com\/blog\/2021\/10\/18\/promocion-de-libros-revistas-y-catalogos-destaca-en-el-sector-editorial\/\" target=\"_blank\" rel=\"noopener\">otras herramientas promocionales<\/a> para destacar en una librer\u00eda.<\/strong> Y es que, seg\u00fan la Federaci\u00f3n del Gremio de Editores, alrededor de 9 millones de t\u00edtulos compiten en las librer\u00edas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda9519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fda9519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a8822\" data-id=\"78a8822\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebe5a52 elementor-widget elementor-widget-text-editor\" data-id=\"ebe5a52\" data-element_type=\"widget\" id=\"acabados_libro_cubierta\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Tipos de acabados para la cubierta del libro<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5caad55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5caad55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6cf61b\" data-id=\"b6cf61b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b4e063 elementor-widget elementor-widget-text-editor\" data-id=\"4b4e063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existen varias opciones para potenciar la cubierta del libro. Algunas est\u00e1n supeditadas a un <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\" target=\"_blank\" rel=\"noopener\">tipo de encuadernaci\u00f3n<\/a> o se deben utilizar <em>ad hoc<\/em> para un dise\u00f1o concreto, por lo que deber\u00e1n plantarse antes de comenzar a dise\u00f1ar la cubierta del libro. Otras permiten usarse como recurso para complementar la gr\u00e1fica, decidi\u00e9ndolo e integr\u00e1ndolo a posteriori.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70a83fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70a83fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9a75b8\" data-id=\"f9a75b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d3ef74 elementor-widget elementor-widget-text-editor\" data-id=\"9d3ef74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estos son los <strong>acabados de impresi\u00f3n digital<\/strong> para el dise\u00f1o de la cubierta de libros de papel:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ac66c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ac66c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9838384\" data-id=\"9838384\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a545e elementor-widget elementor-widget-text-editor\" data-id=\"c2a545e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Haz brillar al libro con el barniz selectivo<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eb7de0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eb7de0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0be82d\" data-id=\"c0be82d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf4e23 elementor-widget elementor-widget-text-editor\" data-id=\"7bf4e23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El barniz selectivo es uno de los acabados m\u00e1s populares que se puede ver en las portadas de los libros. Aporta <strong>brillo<\/strong> en 2D, y <strong>volumen<\/strong> en dimensi\u00f3n 3D. Se aplica de manera selectiva para que contraste con el resto de la cubierta. Es transparente por lo que adquiere y potencia el color del elemento gr\u00e1fico sobre el que se aplique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c09af23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c09af23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-092a9f6\" data-id=\"092a9f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9307513 elementor-widget elementor-widget-text-editor\" data-id=\"9307513\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Destellos metalizados y efectos hologr\u00e1ficos con el estampado digital<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2fff7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2fff7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4505dd2\" data-id=\"4505dd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee1426f elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"ee1426f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-stamping-azul.jpg\" alt=\"La cubierta de los libros en la estrategia de marketing editorial\" \/><figcaption class=\"elementor-image-carousel-caption\">Monograf\u00eda sobre cine con encuadernaci\u00f3n r\u00fastica cosida y stamping azul 2D para potenciar el t\u00edtulo. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-original.jpg\" alt=\"la contraportada en los libros de papel\" \/><figcaption class=\"elementor-image-carousel-caption\">La contraportada simula la est\u00e9tica del ic\u00f3nico packaging de una cinta VHS, una rese\u00f1a y la sinopsis. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1a5365 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1a5365\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39d106d\" data-id=\"39d106d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-264d7c4 elementor-widget elementor-widget-text-editor\" data-id=\"264d7c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La variedad de estampados digitales con <strong>colores metalizados y hologr\u00e1ficos<\/strong> nunca pasa desapercibida. Los destellos metalizados en oro, plata o cobre se utilizan para aportar sofisticaci\u00f3n, apuntar al lujo, o a la tradici\u00f3n. El stamping adquiere la connotaci\u00f3n de cada color, con un toque actual y moderno en azul, rojo o verde, perfectos para libros de ciencia ficci\u00f3n. Efectos hologr\u00e1ficos con diferentes aguas para mayor fantas\u00eda. Todo esto en dimensi\u00f3n 2D o 3D.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-962e1fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"962e1fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9ec56d\" data-id=\"a9ec56d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e018ce elementor-widget elementor-widget-text-editor\" data-id=\"8e018ce\" data-element_type=\"widget\" id=\"libros_sensoriales\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Libros sensoriales para emocionar: texturas en la cubierta del libro<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-587b424 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"587b424\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a1465e\" data-id=\"0a1465e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f5a2f elementor-widget elementor-widget-image\" data-id=\"60f5a2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-con-textura-blanca.jpg\" class=\"attachment-full size-full wp-image-11907\" alt=\"dise\u00f1o portada libros\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Libro con encuadernaci\u00f3n cosida de tapa blanda con textura de tinta blanca al 100% de volumen. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9634bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9634bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-956e47a\" data-id=\"956e47a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f83625 elementor-widget elementor-widget-text-editor\" data-id=\"4f83625\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lleva la portada a otro nivel y crea libros sensoriales. Cubiertas de libro impresas <strong>con texturas o volumen<\/strong> para despertar un torrente de sensaciones en el lector-consumidor. Mediante la impresi\u00f3n de capas de tinta blanca superpuestas, se consigue un volumen homog\u00e9neo o diferentes relieves.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b8580f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b8580f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97c8b5c\" data-id=\"97c8b5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c141a elementor-widget elementor-widget-text-editor\" data-id=\"a0c141a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La<a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\/tapa-blanda-encuadernacion-cosida-con-texturas\" target=\"_blank\" rel=\"noopener\"> impresi\u00f3n de libros con textura<\/a> se realiza con la especial tinta blanca. No obstante, se puede <strong>combinar con las tintas CMYK<\/strong> para aportar color al relieve. La textura impresa en la cubierta del libro se complementa <strong>con papeles creativos<\/strong> de color, perlados o verjurados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f5980f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f5980f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dae1f48\" data-id=\"dae1f48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edaa05d elementor-widget elementor-widget-text-editor\" data-id=\"edaa05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se recomienda proyectar este acabado antes de comenzar el dise\u00f1o de la cubierta ya que est\u00e1 supeditado a la <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\/tapa-blanda-encuadernacion-cosida-con-texturas\" target=\"_blank\" rel=\"noopener\">encuadernaci\u00f3n cosida de tapa blanda.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d1db5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d1db5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3396deb\" data-id=\"3396deb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cc3423 elementor-widget elementor-widget-text-editor\" data-id=\"7cc3423\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Cubierta de libro con volumen de tinta blanca<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a41a500 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a41a500\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d38b10b\" data-id=\"d38b10b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3176115 elementor-widget elementor-widget-image\" data-id=\"3176115\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"934\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-textura.jpg\" class=\"attachment-full size-full wp-image-11906\" alt=\"dise\u00f1o portada libros\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La textura impresa \u00fanicamente con tinta blanca se aprecia perfectamente sobre cualquier papel.\u00a0<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fd4dc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fd4dc4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33994a7\" data-id=\"33994a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e14db5 elementor-widget elementor-widget-text-editor\" data-id=\"9e14db5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existen dos maneras de dise\u00f1ar una textura de tinta blanca para imprimir libros sensoriales. La m\u00e1s sencilla es otorgar un volumen homog\u00e9neo a toda la textura, d\u00e1ndole el 100% de opacidad a la tinta t\u00e9cnica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e55f7f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55f7f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7093301\" data-id=\"7093301\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-867632b elementor-widget elementor-widget-text-editor\" data-id=\"867632b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As\u00ed es como se ha realizado la textura de punto de cruz de este libro sensorial. De esta manera se consigue la m\u00e1xima altura en todos los detalles impresos con textura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-624d71f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"624d71f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f088652\" data-id=\"f088652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4243257 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4243257\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-cubierta-textura.jpg\" alt=\"libros con textura impresa\" \/><figcaption class=\"elementor-image-carousel-caption\">Cada punto de cruz texturizado tiene el mismo porcentaje de tinta blanca. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-cubierta-textura-detalle.jpg\" alt=\"Libros sensoriales\" \/><figcaption class=\"elementor-image-carousel-caption\">Se admite la impresi\u00f3n de textura en el lomo, siempre y cuando no coincida con las l\u00edneas de hendido. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-con-textura-blanca-en-el-lomo.jpg\" alt=\"libros sensoriales\" \/><figcaption class=\"elementor-image-carousel-caption\">Tambi\u00e9n se puede imprimir texturas en la contraportada del libro.<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33a740c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33a740c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5721f46\" data-id=\"5721f46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01245db elementor-widget elementor-widget-text-editor\" data-id=\"01245db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Cubierta de libro con relieve de tinta blanca + CMYK<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dcb3eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dcb3eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82ba526\" data-id=\"82ba526\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c883366 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c883366\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-textura-1.jpg\" alt=\"La cubierta del libro en la estrategia de marketing editorial\" \/><figcaption class=\"elementor-image-carousel-caption\">Libro cosido de tapa blanda con textura impresa en la rosa. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-textura-cosida-tapa-blanda.jpg\" alt=\"contraportada libro\" \/><figcaption class=\"elementor-image-carousel-caption\">La textura se ha impreso con tinta blanca + tintas CMYK.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-textura-lomo.jpg\" alt=\"libros sensoriales\" \/><figcaption class=\"elementor-image-carousel-caption\">Libro con texturas impreso sobre el papel creativo Tintoretto Touch Class 300g.<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba2815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fba2815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b35bd6f\" data-id=\"b35bd6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b05fe3c elementor-widget elementor-widget-text-editor\" data-id=\"b05fe3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aqu\u00ed la imagen se ha tratado para conseguir una textura realista, contemplando los desniveles y matices del elemento, en este caso la rosa. Traducido a la impresi\u00f3n del libro, la tinta blanca se ha impreso con diferentes vol\u00famenes en cada parte de la rosa para conseguir relieve. Es un aspecto que no se aprecia a simple vista pero que hace m\u00e1s realista la textura impresa y despierta muchas sensaciones al tacto.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e15d99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e15d99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c262e\" data-id=\"89c262e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0565970 elementor-widget elementor-widget-text-editor\" data-id=\"0565970\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este acabado de imprenta para libros se ha complementado con una capa de tintas CMYK para otorgarle color a la rosa texturizada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2354fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2354fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-082b474\" data-id=\"082b474\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bf7fb elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"20bf7fb\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-textura-blanca.jpg\" alt=\"dise\u00f1o portada de libros\" \/><figcaption class=\"elementor-image-carousel-caption\">La textura se ha creado con relieve irregular d\u00e1ndole diferentes porcentajes de volumen a cada parte de la rosa. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-textura-blanca-con-color.jpg\" alt=\"diseno portada libro\" \/><figcaption class=\"elementor-image-carousel-caption\">La textura de tinta blanca est\u00e1 sobreimpresa con tintas CMYK .<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-con-textura-tintoretto-touch-class.jpg\" alt=\"libro sensorial\" \/><figcaption class=\"elementor-image-carousel-caption\">Las texturas con CMYK consiguen un efecto m\u00e1s discreto a la vista.<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34af798 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34af798\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-636dc38\" data-id=\"636dc38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d14821 elementor-widget elementor-widget-text-editor\" data-id=\"1d14821\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Troqueles internos para jugar con la imaginaci\u00f3n <\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766d992 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766d992\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ed2cb4\" data-id=\"7ed2cb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f49219 elementor-widget elementor-widget-text-editor\" data-id=\"4f49219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Crea cualquier figura u ornamentaci\u00f3n <strong>en libros de tapa blanda con solapas.<\/strong> Este acabado invita a abrir el ejemplar para descubrir qu\u00e9 creatividad ofrece en su interior. Se aconseja planificar este acabado antes de comenzar a dise\u00f1ar la cubierta ya que condiciona el dise\u00f1o de la primera p\u00e1gina o la solapa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64349d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64349d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12f8695\" data-id=\"12f8695\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dfd599 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5dfd599\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/imprimir-libros-portada-y-contraportada-solapa-troquel.jpg\" alt=\"La cubierta de los libros en la estrategia de marketing editorial\" \/><figcaption class=\"elementor-image-carousel-caption\">Reedici\u00f3n de la novela de Julio Verne en un libro encolado con solapa y troquel interior en la portada. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-solapa-troquel.jpg\" alt=\"tapa blanda\" \/><figcaption class=\"elementor-image-carousel-caption\">El frontal de la solapa se ha aprovechado para incluir la sinopsis de este cl\u00e1sico de la literatura. El reverso contiene la gr\u00e1fica que se observa a trav\u00e9s del troquel, por lo que la solapa ocupa todo el ancho del libro cerrado. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fa9df1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fa9df1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4551e1d\" data-id=\"4551e1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-340064d elementor-widget elementor-widget-text-editor\" data-id=\"340064d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Libros con canto impreso para ediciones especiales<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18418c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18418c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b24bfd3\" data-id=\"b24bfd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ea02d elementor-widget elementor-widget-text-editor\" data-id=\"34ea02d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La impresi\u00f3n de los cantos del libro no incide directamente en la captaci\u00f3n. Tampoco es un acabado para la cubierta pero cabe mencionarlo porque es un extra m\u00e1s para convencer al lector-consumidor <strong>una vez tenga el libro en la mano.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-896d3c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"896d3c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ef26f2\" data-id=\"2ef26f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c11fe4 elementor-widget elementor-widget-text-editor\" data-id=\"6c11fe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este <strong>efecto \u00f3ptico<\/strong> permite aplicar colores planos, imprimir im\u00e1genes o patrones en el canto del libro. Hay que tener en cuenta que, en funci\u00f3n del tipo de encuadernaci\u00f3n, se admite una ornamentaci\u00f3n u otra. Los colores planos se imprimen en todos los tipos de encuadernaci\u00f3n, pero las im\u00e1genes o los patrones solo se admiten en libros con encuadernaci\u00f3n encolada. En todo caso, no est\u00e1 de m\u00e1s <a href=\"https:\/\/truyol.com\/es\/acabados\/canto-impreso\" target=\"_blank\" rel=\"noopener\">consultar antes de tomar una decisi\u00f3n.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7323f0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7323f0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e66cee\" data-id=\"6e66cee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43b891c elementor-widget elementor-widget-text-editor\" data-id=\"43b891c\" data-element_type=\"widget\" id=\"proceso_compra_libros\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Proceso de compra de un libro: de la portada a la contraportada<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec025e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ec025e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9642f35\" data-id=\"9642f35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-364c450 elementor-widget elementor-widget-text-editor\" data-id=\"364c450\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el proceso de compra de un libro f\u00edsico intervienen dos fases:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85935ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85935ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b133e80\" data-id=\"b133e80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b26f2 elementor-widget elementor-widget-text-editor\" data-id=\"41b26f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>COMPRA POR IMPULSO &gt; COMPRA ASPIRACIONAL<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9474ff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9474ff6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-696be97\" data-id=\"696be97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83db6cd elementor-widget elementor-widget-text-editor\" data-id=\"83db6cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La primera fase se basa en la compra por impulso. Se produce en <strong>el momento en que la portada de un libro llama la atenci\u00f3n del lector-consumidor,<\/strong> le atrae, y decide acercarse a verla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf74710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf74710\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7717da7\" data-id=\"7717da7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124f79f elementor-widget elementor-widget-text-editor\" data-id=\"124f79f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la segunda fase, esa compra por impulso <strong>puede convertirse en una compra aspiracional. \u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd0eacf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd0eacf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-154d165\" data-id=\"154d165\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4937c7 elementor-widget elementor-widget-image\" data-id=\"d4937c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-tapa-dura-estampado-holografico.jpg\" class=\"attachment-full size-full wp-image-11786\" alt=\"La cubierta de los libros en la estrategia de marketing editorial\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Libro monogr\u00e1fico sobre una exposici\u00f3n de arte digital con encuadernaci\u00f3n cosida de tapa dura y stamping hologr\u00e1fico liso en la portada. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-338a6e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"338a6e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcd09e3\" data-id=\"fcd09e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a956078 elementor-widget elementor-widget-image\" data-id=\"a956078\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-estampado-holografico.jpg\" class=\"attachment-full size-full wp-image-11787\" alt=\"la contraportada en los libros de papel\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La contraportada del libro tiene el sello de la editorial, una obra de arte en s\u00ed misma. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64f3c5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64f3c5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c708ad\" data-id=\"1c708ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a8b198 elementor-widget elementor-widget-text-editor\" data-id=\"8a8b198\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagina que tienes el libro entre tus manos. Justo en ese preciso momento se genera en tu mente la percepci\u00f3n de la calidad del t\u00edtulo, en funci\u00f3n de los detalles est\u00e9ticos: el formato, si es de tapa dura o tapa blanda, si lleva alg\u00fan acabado que le a\u00f1ada valor\u2026\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e83447 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e83447\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb159c9\" data-id=\"fb159c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d186a96 elementor-widget elementor-widget-text-editor\" data-id=\"d186a96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si te ha gustado, le das la vuelta al libro para ver qu\u00e9 te ofrece la contraportada: observas su dise\u00f1o (esto siempre lo primero) y si te resulta interesante, decides leer la sinopsis. Ya est\u00e1s convencido (o no).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0764c6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0764c6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-058f3fa\" data-id=\"058f3fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58abad4 elementor-widget elementor-widget-text-editor\" data-id=\"58abad4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a1Necesitas ese libro como algo aspiracional! Vas a ser m\u00e1s culto, vas a aprender m\u00e1s sobre un tema en concreto, a ser m\u00e1s feliz despu\u00e9s de leerlo, a cocinar m\u00e1s sano\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc59ea9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc59ea9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d30d7\" data-id=\"33d30d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1f8632 elementor-widget elementor-widget-text-editor\" data-id=\"e1f8632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En resumen, la portada genera atracci\u00f3n, forja la percepci\u00f3n sobre el contenido del libro y la contraportada termina de convencer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0193231 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0193231\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f058e6\" data-id=\"2f058e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d571ba4 elementor-widget elementor-widget-text-editor\" data-id=\"d571ba4\" data-element_type=\"widget\" id=\"bookstagrammers_booktokers\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Marketing de influencers: bookstagrammers y booktokers<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b895a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b895a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e838b5\" data-id=\"2e838b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3a3429 elementor-widget elementor-widget-text-editor\" data-id=\"e3a3429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nadie duda de los resultados del marketing de influencers en diversas \u00e1reas como la moda, el mundo del motor o la gastronom\u00eda. Afortunadamente, <b>el sector literario tambi\u00e9n se ha hecho un hueco en las redes sociales<\/b> gracias a los actuales prescriptores de libros: los bookstagrammers en Instagram con una audiencia millennial, y los bookstokers en Tik Tok, donde predomina el p\u00fablico centennial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-846991c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"846991c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cd74ad\" data-id=\"0cd74ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b426945 elementor-widget elementor-widget-text-editor\" data-id=\"b426945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero, si algo destaca en estas dos rrss, es el peso de lo visual. Al entrar en la cuenta de cualquier bookstagrammer se pueden apreciar <strong>los preciosos bodegones compuestos alrededor de las portadas de libros<\/strong> como protagonistas. A veces combinados con el pack promocional: un <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/marca-paginas\" target=\"_blank\" rel=\"noopener\">marcap\u00e1ginas <\/a>impreso con un papel creativo, una <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/tarjetas-postales\" target=\"_blank\" rel=\"noopener\">postal<\/a> ilustrada, un\u00a0<a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\" target=\"_blank\" rel=\"noopener\">packaging\u00a0<\/a>especial\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b9b4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b9b4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-022d7fe\" data-id=\"022d7fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54299a3 elementor-widget elementor-widget-image\" data-id=\"54299a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-con-corte-interno.jpg\" class=\"attachment-full size-full wp-image-11788\" alt=\"La cubierta de los libros en la estrategia de marketing editorial\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Libro encolado con solapa y troquel interior en la portada. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-930316b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"930316b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58a702b\" data-id=\"58a702b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ceb75 elementor-widget elementor-widget-image\" data-id=\"74ceb75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"934\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/diseno-portada-libros-originales-con-corte-y-solapa.jpg\" class=\"attachment-full size-full wp-image-11789\" alt=\"portada de libro\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">El troquel aporta toda la originalidad al popular tres en raya. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efbfc18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efbfc18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca575e3\" data-id=\"ca575e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66c6693 elementor-widget elementor-widget-text-editor\" data-id=\"66c6693\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el caso de los booktokers, el contenido audiovisual tambi\u00e9n tiene como protagonista la portada del libro. Libro en mano, es posible transmitir las sensaciones que les provoca una textura en la portada, un unboxing literario o una cuidada edici\u00f3n. Y es que<strong> los acabados son capaces de emocionar.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59bcc41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59bcc41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99e6c54\" data-id=\"99e6c54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcfa19a elementor-widget elementor-widget-text-editor\" data-id=\"bcfa19a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al margen de los influencers de libros, si la portada es especial, probablemente<strong> los lectores suban una fotograf\u00eda o v\u00eddeo a <em>stories<\/em><\/strong> para recomendar su lectura, el mejor boca a boca en la actualidad.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b956f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b956f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d6a947\" data-id=\"0d6a947\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2eef5b elementor-widget elementor-widget-text-editor\" data-id=\"f2eef5b\" data-element_type=\"widget\" id=\"libro_inafnatil_portada\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La portada en los libros infantiles<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e00de8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e00de8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6b2101\" data-id=\"c6b2101\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0498bc elementor-widget elementor-widget-text-editor\" data-id=\"e0498bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si la portada es importante para la venta de un libro, en el caso de la lectura infantil lo es a\u00fan m\u00e1s. En esas edades tempranas es cuando se crea el h\u00e1bito de leer, por lo que <strong>el p\u00fablico infantil se mueve \u00fanicamente por lo visual.<\/strong> Aqu\u00ed es imprescindible volcar todos los est\u00edmulos gr\u00e1ficos posibles mediante el uso de ilustraciones con colores brillantes y saturados, y muchos efectos especiales como este fant\u00e1stico acabado hologr\u00e1fico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c55ebf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c55ebf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00ebe24\" data-id=\"00ebe24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42cc2d2 elementor-widget elementor-widget-image\" data-id=\"42cc2d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/portada-libros-infantiles-acabado-holografico.jpg\" class=\"attachment-full size-full wp-image-11790\" alt=\"La cubierta de libro en la estrategia de marketing editorial\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Colecci\u00f3n de cuentos infantiles con encuadernaci\u00f3n cosida de tapa dura y estampado hologr\u00e1fico de puntos. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24fcaa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24fcaa6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a435f56\" data-id=\"a435f56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d6d7c5 elementor-widget elementor-widget-image\" data-id=\"0d6d7c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/10\/portada-libros-infantiles-cantos-impresos.jpg\" class=\"attachment-full size-full wp-image-11791\" alt=\"acabados para libros\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Cuento infantil con cantos impresos en colores planos. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e95c54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e95c54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fb76fc\" data-id=\"3fb76fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d8e90a elementor-widget elementor-widget-text-editor\" data-id=\"6d8e90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las nuevas f\u00f3rmulas de negocio editorial como la autoedici\u00f3n, la impresi\u00f3n bajo demanda o la proliferaci\u00f3n de editoriales independientes han encontrado en la impresi\u00f3n digital la soluci\u00f3n a sus necesidades:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0cc6ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0cc6ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e469d3\" data-id=\"0e469d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf1c3df elementor-widget elementor-widget-text-editor\" data-id=\"bf1c3df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Tiradas a medida<strong> desde una unidad hasta los 3.000 ejemplares,<\/strong> dependiendo de <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\" target=\"_blank\" rel=\"noopener\">tipo de encuadernaci\u00f3n para libros editorial.<\/a><\/li>\n<li>Entrega de pedidos desde 2-3 d\u00edas.<\/li>\n<li>Variedad de tipos de <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\" target=\"_blank\" rel=\"noopener\">encuadernaci\u00f3n.<\/a><\/li>\n<li>Multitud de acabados para destacar y revalorizar el libro.<\/li>\n<li>Un amplio cat\u00e1logos de papeles disponible para cada proyecto editorial.&nbsp;<\/li>\n<li>Plantillas de productos promocionales para personalizar f\u00e1cilmente: <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/displays\" target=\"_blank\" rel=\"noopener\">displays<\/a>, <a href=\"https:\/\/truyol.com\/es\/expositores-plv\" target=\"_blank\" rel=\"noopener\">expositores PLV,<\/a> <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/carpetas-y-maletines\" target=\"_blank\" rel=\"noopener\">packaging<\/a> para libros, marcap\u00e1ginas, fajas, etc.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los acabados para libros de papel atraen y convencen al lector-consumidor, revalorizan la obra e impulsan las ventas. <\/p>\n","protected":false},"author":3,"featured_media":11908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,7],"tags":[595,489],"class_list":["post-11759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-editorial","tag-acabados-para-imprenta","tag-encuadernacion-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La cubierta del libro como estrategia - Blog Truyol<\/title>\n<meta name=\"description\" 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